Getting To Know The Players

A few people have asked.. "Why go to all this trouble?"

"Can't you just order a bunch of books yourself and make a book a best seller?"

In theory, a rich guy could hire enough people to order enough books in enough places to "rig the process".. but there's another goal here.

We want people to know about this good book.

Most of the authors I work with aren't depending on book sales for their income. There's very little profit in a book sale for the author, and most of my clients have much better ways to earn a living.

They come to me for two reasons.

1. They want to be known as a best seller

2. They sincerely want to get their message to the world.

It's interesting. I'll talk to the partners, publishers, publicists about #1.. but almost always, the author wants to promote his book for the second reason. It's all they talk about.

Robert Michael Fried is definitely out to share a message. He first used the 12 principles to build companies, then started teaching them to help people build better lives.

Finally, he's used the same principles to change his own career path in a way that will allow him to devout most of his time to teaching "A Marketing Plan For Life" to the world.

Sure, the system is rigged.. most systems are rigged. You have to know the rules and play the game. The game here is to put together a group of people to spread the word about a great book. Coordinated to get the maximum impact on book sales AND maximum impact on the world.

So, we have some recognition for the project brewing. A great book from a great guy, who is out teaching these same principles and using them himself. And ME.. I'm going to use the same principles to improve results from the partners in my network who will be telling their readers about the book.

Everyone wins. Readers get a great book, some fabulous bonuses fro free. The partners get exposure for their own products through the gifts they provide (that why I know they will give QUALITY) and Robert will get to be a best selling author and share his book/message with more people.

And me, I get all the fun of putting this together.