How This Really Works

When I started this project, I said that I'd talk about everything I do to make sure a book becomes a best seller.

I want to add this post to reveal the secret of my success.

The secret is "hard work".

I spend many hours finding the people with large mailing lists and making sure they get as much from our relationship as I do. I send copies of books, call repeatedly, chase them down and then offer to do anything I can to establish a trusting friendship.

My network of authors is huge. However, there are a handful of friends that really make this happen. As soon as I start working on a promotion, I start telling these people, and lining up their support.

Before I'm done, there will be hundreds of people who have signed up to help. Many of them won't follow through, but I really believe that anyone can build a mailing list, become a best seller, and have a following that will support whatever project/mission the author has.

All of us started with no mailing list, and no customers. So it's a real thrill to watch dozens of lists grow when we do a promotion like this.

So, the truth is that good old fashioned work make the promotion go.. the fun part is helping hundreds of others learn how we do it, and thousands of people learn about a great book.